The case for quality

We’re in an era where video dominates the online landscape. You can see it in the popularity of TikTok, Instagram’s slow transition over to video, and the rise of multimillion-follower channels on YouTube.

With more noise than ever before, the question becomes: how do you get your video content to stand out?

We think the answer is quality over quantity. High quality filmed video immediately sets itself apart from the sea of low-resolution smartphone videos and poorly done motion graphics content that’s all over the web.

Think about the most impressive ads, documentaries, or short-form content you’ve ever watched. Chances are, it wasn’t something you saw on TikTok. It likely had strong writing, impressive visuals, and seamless editing. And it stuck with you as a result.

There’s a passion in quality filmed video content…it’s the product of a team of artists working together to create something aesthetic that really moves people. To the point where even something as modest as an online ad can cause a splash and have a lasting impact on the audience.

Here at Richter, we’re fiends for outstanding filmed content. We watch it, we research it, and we create it for our clients. Here’s a recent piece we did for a client that received stellar feedback:

Bottom line, if you’re trying to get something in front of a lot of people - whether it’s a product, a service, or just your brand in general - you’ve got to stand out from the noise. Professionally filmed video content can help you accomplish that. Reach out to us if you want to explore the possibilities.