Before the show goes on, you have to set the stage. An axiom that’s obviously true when it comes to live performance…but also true when it comes to sales.

In business, the effectiveness of training can make or break a team's success. The key lies in a strategic approach that streamlines knowledge, encourages growth, and fosters a culture of continuous improvement.

Many businesses are reallocating their marketing budgets away from traditional channels such as print, TV, and radio towards digital and online channels.

If you asked someone just a couple of years ago to describe what a pitch meeting might look like, they’d probably describe a conference room, a captive audience of client representatives, and a salesperson energetically going through a pitch deck.

If there’s one area that B2B tech companies consistently get right, it’s innovation and groundbreaking new products. But as much as they get the product side right, they’re failing in another key area: customer experience.

As the VP over all of our filmed productions here at Richter, I’m uniquely lucky in that my job allows me to indulge in one of my biggest passions - being a huge camera nerd.

We’ve spent over a decade fine tuning how we collaborate with clients. Here are some tips for making collaboration most effective.

Here at Richter, we just created a second showcase piece comprised entirely of visuals created in Midjourney…an AI-driven program that generates imagery from natural language descriptions.

There’s an almost endless variety of ways to consume content - and that holds true for the B2B space as well. So how are today’s B2B audiences getting their content? Let’s look at some widely-used channels.

These days, the technology race can be likened to a massive military theatre, with countless companies waging war on industry-specific battlefields. Case in point, the emergence of the latest battlefield on the world stage - semiconductors.

Mention AI to most people, and it likely conjures sci-fi vibes and nervousness about where our future is headed. Talk about the ease of voice to text while driving, instant transcription of a long important meeting, or great new songs recommended by your favorite listening app… and people usually light up.

The 2023 summer box office has so far been akin to a military disaster on the level of Custer’s Last Stand. One giant blockbuster after another has been cut down by middling reviews, lackluster box office receipts, and poor word of mouth. Fortunately, Hollywood had a contingency plan: Operation Barbie Summer.

In the latest example of just how unsteady and unpredictable social media can be, Twitter, the pioneer of microblogging, has rebranded itself as X.

In the battle arena of social media, where platforms rise and fall like gladiators, a new contender has emerged to challenge the established order.

Music Producer Rick Rubin is beloved by artists for developing their authentic voice. His creative methods revolve around being open and asking “what if?”

Think about the most impressive ads, documentaries, or short-form content you’ve ever watched. Chances are, it wasn’t something you saw on TikTok. It likely had strong writing, impressive visuals, and seamless editing. And it stuck with you as a result.

I hate “white papers”. I know there are some out there who will read them line by line, but I think if we look at it honestly we’d admit that most are either skimmed, misunderstood or not read at all. So who’s ego are we inflating by sending walls of text to sell for us?

I’ve been in production for 15 years now and sometimes friends ask for my professional opinion on a creative piece.

Most recently, a friend who heads up marketing for an outdoor industry apparel company sent me a video they’d made showcasing their company and asked for feedback. I told her the truth—it didn’t work.

When you think about the idea of legacy in the business world, one of the first examples that likely comes to mind is Apple and Steve Jobs. Jobs’ influence on the Cupertino-based company hasn’t waned one bit - and that fact is illustrated in a new book that catalogs his thoughts on life, death, and work.

I read that Tom Cruise wakes up and pretends like he’s never made a movie, that he hasn’t made it yet, and works like he’s starting from scratch. That’s how he tackles his day. Like he’s trying to make it.